Prashantt Deshpande

Prashantt Deshpande

Growth · Brand & Marketing · Business Transformation
Bengaluru, Karnataka, India
LinkedIn

At a glance

20+Years
Experience
CBOBrand & Business
Transformation
10,000+Retail
Touchpoints
IIM-KStrategic
Management

Executive proposition

Growth leadership connecting business strategy, brand, go-to-market, commercial performance and organisational transformation.

Senior growth and brand leader with 20+ years of cross-industry experience across FMCG, retail, D2C, fashion, hospitality and consumer durables. Former Chief Brand Officer and business transformation leader, with experience driving revenue growth, brand transformation, commercial optimisation and consumer-led expansion.

Brings a strong P&L-oriented perspective to marketing and growth, combining brand strategy, customer experience, go-to-market thinking, cross-functional leadership and execution.

Leadership platform

Business Strategy

Growth strategy · strategic planning · commercial effectiveness · business model thinking

Brand & Marketing

Brand positioning · customer experience · digital & marketing strategy · brand transformation

Go-to-Market

GTM strategy · market expansion · consumer-led growth · channel and retail strategy

Business Transformation

Organisation design · operational excellence · change management · process improvement

Growth Engines

Revenue growth · commercial optimisation · scalable growth engines · cross-functional execution

Consumer & Retail

FMCG · retail · D2C · fashion · hospitality · consumer durables

Leadership experience

  • Growth leadership: 20+ years of cross-industry experience focused on revenue growth, brand transformation, commercial optimisation and consumer-led expansion.
  • Chief Brand Officer: Former Chief Brand Officer with responsibility spanning brand communication, consumer delight, retail business and CSR.
  • Scale & execution: Experience leading large cross-functional teams, managing multi-crore budgets and building scalable growth engines across 10,000+ retail touchpoints.
  • Consulting: Founder of Power Play Consulting & Media House, advising leadership teams on strategic growth, brand positioning and commercial effectiveness.
  • Thought leadership: Author of The Power Play Book and researcher of the Strategic Decision Framework.

Brands worked with

Kurlon · Zivame · Future Group · Coffee Day · Spencer's Retail · Evolve Back Resorts · Airtel

Academic credentials

Indian Institute of Management, Kozhikode

Professional Certificate Program in Strategic Management, Strategic Leadership, Thinking, Planning & Execution

Symbiosis

PGDCRM

Visvesvaraya Technological University

MBA (Marketing)

Thought leadership

Author · The Power Play Book

Board & enterprise advisory lens

Growth & commercial strategy

Helping leadership teams connect growth ambitions with market opportunities, commercial priorities and execution.

Brand & customer

Strengthening brand positioning, customer experience and marketing effectiveness around business outcomes.

Market expansion

Go-to-market strategy, channel development and expansion across consumer-facing businesses.

Transformation

Organisation design, change management, process improvement and cross-functional transformation.